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Arts Management Program

Arts Management Program

80058 Introduction to the Study of Cultural Content and Arts Management
This class helps students understand and experience the characteristics of cultural products by appreciating various arts such as music, theater, dance, film, pop art, traditional art, and exhibitions (media art, modern art). Students are trained in the basics of arts management and the production and planning of cultural content. They explore the concept and definition of culture and examine how the intangible assets known as culture pass through the content development process, are developed into a cultural product, and finally are sold. This is one of the basic majors, including Principal of Performing Arts Administration and Cultural Policy, Performing Arts Planning and Implementation, and Arts Marketing, of the first and second semesters.
80002 Introduction to Business Administration
The class helps students acquire a basic knowledge of management necessary in modern industrial society by expanding their knowledge and understanding of business organization and management strategy, leadership, business planning, marketing, and financial accounting. It has three objectives; first, it looks at what a business is and how its management is executed. It discusses conditions for a successful business and the requirements for success as a business person. Secondly, it teaches the basic processes of management, including planning, organization, command, and control, of corporate management. Thirdly, it focuses on major components of business administration.
80050 Web Marketing for the Arts
advertising, as well as the culture and understanding of the online marketing environment. In addition, students learn about the online communication environment by utilizing new social media, and engage them in both the theory and practice of efficient communication with customers.
80059 Principles of Performing Arts Administration and Cultural Policy
This is an introductory class in arts administration and explores the social role and values of arts administration in terms of modern industrial society. It explores the differences between for-profit arts administration and non-profit arts administration, focusing on cultural economic approaches. These include the background to non-profit arts administration and concepts and economical characteristics of arts products. It also helps students understand public cultural policy and concepts of the cultural marketing that have recently come to the fore. In addition, the class includes specific examples of corporate cultural marketing, and offers practical field training, such as in a campaign that is designed to promote business sponsorships in the arts.
80052 Performing Arts Planning and Implementation
This class teaches the roles of a performance planner and an arts planner, based on general lectures in performance planning. It teaches important methods in performance planning, including funding, promotional marketing, human resources, and planning documents. And at the same time, it provides an opportunity to examine case studies in performance planning, both at home and abroad. In particular, it provides another opportunity to apply what is learned in class, with students making a performance planning proposal, writing press releases, making sponsorship requests, designing posters, and webzines.
80053 Movie Production Planning
This class explores the general processes and approaches with respect to movie planning and production. It approaches ‘movie planning’ as a comprehensive arts genre through which an understanding of other media video production is a prerequisite for movie production and planning, and connects with prevailing culture and trends. Specifically, it helps students have a macroscopic perspective in movie planning and study the common ground between ‘movies’ and ‘planning.’ Students also gain a foothold to become a planner in the Korean movie or video production industry.
80012 Theater Management
This class helps students understand theaters in general, and provides an opportunity to learn through a variety of case studies. It teaches the functions and roles of theater, its history, the theater space and theater business, and advances understanding through field studies and case studies tailored to each majors.
80041 Film Producer Workshop
This class helps students learn the complete process, ranging from film planning to film distribution, in teams or by projects. It allows students to actively participate in the class by staying away from theory-centric classwork, and connects with projects in the film department such as <2 Minute Movie> in <Movie Production Practice I>. It will minimize explanation for basic understanding of <Film Planning>, and the class will be organized according to the ‘contents of weekly class’ in the syllabus. Assignments are to be used as evaluation guidelines. According to the weekly subjects, the lectures will be conducted in the form of a ‘workshop’ that is both realistic and practical.
80060 New Performance Technology
In the culture/industrial sector, the creation of new arts as driven by the integration of arts and scientific technology has increasingly become important. This is because of the emergence of new media and the spread of cutting-edge technology. Against this backdrop, the course examines traditional stage arts including plays, musicals, theme parks, exhibitions and media arts, with the application of the latest technology and a world of new interactive arts. It is designed to increase a level of understanding about technology and explore the developmental possibilities of cultural arts, while closing the gaps between spatial analysis centering on theory and performance critiques centering on appreciation. In addition, students learn from real examples and experiences gained in field trips and visits.
80031 Arts Marketing
This class examines how marketing can be applied to fields in the arts (especially focusing on the performing arts) based on an understanding of the basic concepts found in case studies. In particular, it deals with the basic theory of ‘Arts Marketing’ and key elements including the ‘audience,’ ‘theater,’ ‘advertising,’ and ‘funding,’ all from a marketing perspective. It not only teaches concepts of marketing, but develops a variety of strategic approaches with which marketing can be efficiently and creatively applied to fields in the arts.
80061 Festival and Events Management for Creative City Making
Local festivals have today established themselves as not only a brand that advertises a local area (or city) to outsiders, but is also a significant cultural product that contributes to the promotion of the cultural lives of local residents and invigorates local economies. This class explores the positive influences on residents’ life and city management by a local festival by utilizing indigenous cultural assets, traditional cultures and arts contents and taking a planning process of cultural contents called as “festival planning” into practice. It looks at case studies of cultural cities around the world that have been transformed with planned arts contents of local inherent cultural assets. At the same time, it requires students to develop in the class cultural contents that include a “soul of Korean arts and tradition.” It puts a priority on comprehensive arts planning in which students are required to develop contents and cooperate with others with different majors while being trained for examining cases and planning projects based on the basic theory of festivals and events making.
80015 Film Management
As an advanced class in film making, this course explores film planning, film advertising and marketing in depth. The major objective of the class is to allow students participating in a project named <10 minute movie> in the <Movie Production Practice II> class of the film department to take a part as a producer, who is expected to play a leading role. It simulates all the procedures of producing that are present in local film making by using existing movies, movie synopsis and treatments designed by students. In addition, it is designed to increase an understanding of film management through lectures and presentations given by students.
80043 Business English
As international culture arts exchanges are becoming increasingly robust, there is a growing demand for international arts administrators on the global stage. This class is designed to teach basic English grammar and conversation, using listening, speaking, reading and writing. It is desirable for beginners to have taken Practical English 1 and 2 before this class, since it requires a higher level of English than the Practical English course.
80062 Global Culture Exchange Practice
In the global culture industry, when well-known artists (related organizations) from overseas are enthusiastically introduced or Korean artists are making inroads overseas, the international culture arts market is getting closer. The planning in the culture industry and arts business sectors is always targeting the international arts stage and thus it’s more important for a culture planner to have international business insights and practical knowledge than ever. This class teaches students how to invite and contract local and national artists (and groups) to perform on the international stage. They also learn about issues of copyright, publicity, and program planning, and VIP ceremonies, and are expected to conduct individual projects.
80054 Media Production Management
At a time when the Korean culture industry has seen increasing importance cast on copyrights and royalties on creative content in broadcasting, and thus the value of this content has correspondingly skyrocketed, there is growing attention to planning competitiveness in video content across the industry. This class helps students inclusively contemplate the production process of broadcasting contents (especially drama contents), analyze field episodes and individual planning cases of the different works and the development of a talent with such planning competence. Moreover, the course helps students develop flexible, strategic perspectives that can be helpful in this field (especially the field of drama production).
80063 New Business Start-up Project
This class is designed to help students in the last semester of an art business major to work in the industrial field. It provides an opportunity for students to be trained as apprentices in art institutions, organizations and a culture business of their choice for given periods, or to perform an individual research project in the art business management sector or by individually proposing an entrepreneurship project. It helps students gain an interest in specific genres of cultural arts content through one-on-one close career consulting with a professor for their individual research activity. It thus aims to increase the competence of a student who wishes to become a professional art planner.
80057 Art Management Independent Study
As a professional art administrator, students are expected to gain practical experiences that correspond to needs of the arts field in connection with related organizations. Students are required to take this class with the approval of a professor after an internship proposal has been submitted to an organization in the industry, one that they specified through one-on-one close career consulting. They will earn academic credit after submission of an evaluation of a professional apprentice course in the cultural industry and/or arts organization.