SEOUL INSTITUTE OF THE ARTS

The Symbol Mark is the most important visual element representing the Seoul Institute of the Arts (SIA). It serves as a core identity of the institution’s philosophy and image.

The design is inspired by the unique aesthetics of the Baekje Geumgwan-style Queen’s Hall, reflecting the artistic sensibilities of our ancestors. It integrates tradition and modernity through a contrast of positive and negative space, formed by fluid and elegant exterior curves. The shape also symbolizes SIA students leaping toward their dreams, with flames and wings representing their artistic passion and aspirations. The primary color, Red, stands for ultimate artistry and boundless passion—a mark of creative excellence and energy.